This program is focused on growing our mindshare across all relevant target groups. This relates to outreach top-of-funnel and community development further down in the funnel.
To get builders into the eco, we need to let as many as possible know that Polkadot is the best place to build Web3.
The program manager is responsible for developing the strategies for the different target groups and implementing them.
Details on this program in Appendix 4.
Actions
- develop strategies for defined target groups with touch points, materials, campaigns
- assign one owner for each target group to implement strategy, provide feedback & fine-tune
- Leverage our upcoming media milestones and target regions
- Specifically start targeting Web2 space
Table
Indicators of Success
- brand attribution reflected back ("They have the best Web3 dev stack")
- media mentions, social KPIs up
- invitations to represent (for free) up
- overall KPIs up in correlated manner
Associated Teams
- Content Production
- Marketing
- Marketing Bounty
- Distractive
- Social Media Editorial Board
- Representation
- Ambassador Program
- Events Bounty
- Meetups Bounty
- Community Development